Book Marketing for Authors
Book
Before we market a book, we need to understand it.
We look at the genre, tone, themes, reader appeal sales position and current presentation.
A campaign cannot be built properly from a title and cover alone.
The book itself has to lead the strategy.
Author
The author is important.
We look at the author’s goals, voice, audience, comfort level, existing platforms and available assets.
The campaign needs to fit the author behind the book, not force them into a generic marketing template.
Strategic | Managed | Book-Centric
Reader
A marketing campaign only works when it knows who it is speaking to.
We identify the likely reader, buyer or gift-buyer, and consider what will make the book relevant to them.
The message has to connect with real people, not general audience categories.
Strategy
Once the book, author and reader are clear, we build the campaign.
That includes the campaign message, platform choices, content direction, advertising route, approval points and reporting structure.
The result is focused, managed marketing built around the book.
Book Marketing Services
Full Book Marketing Campaign | £3,750 | Staged payments available
A 12-week managed campaign beginning 4 weeks before publication to build awareness, generate early interest in preparation for launch.
The campaign then continues for eight weeks after publication, keeping the book visible while early reader attention, reviews, advertising activity and campaign reporting are monitored and developed.
This service includes campaign strategy, campaign setup, content direction, advertising preparation, approval points, monitoring and reporting.
It is designed for authors who want a structured campaign managed professionally from planning through to delivery.
12-week campaign service
Choose the route that fits your book, your stage and your budget.
Pre-Publication Book Launch Campaign | £850
A focused 4-week managed campaign for authors preparing to launch a new book or relaunch an existing title.
This service gives the book a clear short-term campaign structure, including campaign planning, content direction, advertising preparation, setup, monitoring and reporting.
It is designed for authors who need concentrated marketing activity around a defined launch window, without the longer pre-publication and post-publication structure of the full 12-week campaign.
4-week campaign service
Month-to-month content service. No fixed contract tie-in.
Monthly Author Content Service | £350 per month
A defined monthly content service for authors who want to maintain visibility after launch, between campaigns, or as part of a longer-term author presence.
This service provides planned, focused content for the author’s agreed platforms, helping keep the author and book visible through consistent, professionally prepared content.
It is designed for authors who want steady visibility without the pressure of creating fresh marketing content every month.